1. The People
Within our creative group, I get to work with some real talent. From seasoned Creative Directors to fresh-out-of-school interns, there is no want for good creative thinking. And even more surprising for a big agency, there are no egos or divas.
It has certainly been a year of learning. Being thrown into client meeting after client meeting where I am expected to lead the conversation was overwhelming at first, but has ultimately resulted in myself becoming a much better presenter. Taking a lead on project strategy and execution has challenged both my thinking, and boosted my confidence with which I need to support my work.
3. Clients & Projects
AMEX, Dove, WINNERS, Post, Government, Ragu, Robin Hood...While the work is often fast and furious, the variety and budgets these companies provide is pretty awesome. And while there will always be some less than interesting banner ads to create, there is usually at least one exciting project to be worked on at the time.
It's not just the fact that I have so little of it, but that it doesn't allow me to do work as well as I want to. And if there is one thing I hate, it is putting out sloppy shit. It also leaves me feeling a little out of touch. There's much less time to for me to catch up on Engadget or Gizmodo, or browse inspirational links my friends send when my 9 hour workday is rammed solid. And needless to say, working late nights and weekends does not facilitate the creation of things like Megashark vs Crocosaurus infographics.
2. The 'Digital Agency'
Many of the large agencies (not just my own) seem to be struggling at getting their digital groups to work cohesively with everyone else . While some people may skirt around the issue, let me say what everyone else says behind closed doors: There are some people who have no fucking clue how interactive works. By trying to mash this group of people with the more savvy ones rarely results in the dream '360 degree structure' that agencies love to tout. If you are going to own digital, EVERYONE at the table needs to know how it works.
3. Agency Structure & Staffing
While this is definitely up for debate, all I will say is that the first time I showed up to a briefing with just my fellow copywriter to be faced by 3 members of an account team and 1 project manager, I was all...like this.
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